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One of Guy's first steps is to make mantra. By that, he means to write down, in a very short phrase, what you do and have that be the repeatable phrase you chant (either out loud or internally) over and over again.
For example, Guy illustrates his point by providing a few mantras from established companies.
- Nike: Authentic athletic performance
- Disney: Fun family entertainment
- Starbucks: Rewarding everyday moments (pg. 7)
What would be the mantra of great schools? What about tag lines? Here are a few ideas. Feel free to submit your own in the comments below.
- Preserve democracy.
- Create the future.
- Encourage scholarship.
- Lead growth.
- Explore the world.
- Discover new questions.
- Create knowledge.
- Get better.